Snow White Hair : If you're thinking about taking the platinum plunge (seriously, it's a commitment),time to get real about preventative hair care. "If hair is previously colored or highlighted with bleach, make sure you do a deep treatment at least a week before your process," Elizabeth Hiserodt, a colorist at Cutler Salon, told Teen Vogue. Dainty Babylights Hair : These delicate highlights hit the hair scene in 2015, and they've since gone mainstream in 2018. "These are similar to balayage and ombre techniques, but more subtle shades of blonde are placed in the hair to create soft, natural look," says Johnathan Breitung, owner of Johnathan Breitung Salon and Luxury Spa in Chicago.
"There is definitely a movement happening where women are choosing more ingredient_conscious beauty products," says Chelsea Smith, master colorist for Madison Reed, which makes at_home hair color that's touted as the first "six_free" formula. This means it doesn't include what they consider to be six questionable ingredients commonly found in hair_color formulas: ammonia, resorcinol, parabens, phthalates, PPD and gluten.