"These six ingredients are a mix of hair color 'actives,' preservatives and contaminates, and we were able to redesign our hair color from the ground up without the need or presence of any of them," Smith explains. "We've been able to remove them from our products in order to minimize the chemical profile of our formulas while maintaining salon_quality gorgeous results." Go as natural as possible. If you still prefer natural ingredients regardless of unproven safety benefits, you may want to look to a trusted brand like Aveda, which promises a mostly natural hair_color formula.
Pick formulas that come in eco_friendly packaging. Want to make Mother Nature especially happy? Pay attention to the packaging too. "Aveda's tubes are manufactured with 100% wind power and made from post_consumer recycled content _ right down to the cap," says Mejia Montane. And when you order directly from Manic Panic's website, it will be packed with biodegradable peanuts. Ultimately, the dream of organic hair dye is just that _ a dream. But that doesn't mean you can't use your head when deciding what kind of hair color to put on top of it.