Pick formulas that come in eco_friendly packaging. Want to make Mother Nature especially happy? Pay attention to the packaging too. "Aveda's tubes are manufactured with 100% wind power and made from post_consumer recycled content _ right down to the cap," says Mejia Montane. And when you order directly from Manic Panic's website, it will be packed with biodegradable peanuts. Ultimately, the dream of organic hair dye is just that _ a dream. But that doesn't mean you can't use your head when deciding what kind of hair color to put on top of it.
Don't trust the model on the box. Sure, the woman smiling on the front of the box looks beautiful, but the color of her hair is a fantasy. "The color always ends up lighter than the model's hair on the packaging," says colorist Dana Ionato of the Sally Hershberger Downtown salon in New York City. "The developer in at_home permanent dyes is very strong stronger that the ones we use in the salon so it lifts the color and makes it lighter than what you see on the box." A better estimate on how the color will end up is the chart on the top of the box, which shows you the final color you get from a range of different hair_color shades.