Section, section, section. To avoid patchiness, create a middle part that runs to the back of your head and split the hair into four sections two in front of the ears and two in back. "Always apply the dye from back to front," says colorist Aura Friedman, of the Sally Hershberger Downtown salon in New York City. "That way the dye is sitting on the back of your hair the longest, which is naturally darker than the front anyway."
"There is definitely a movement happening where women are choosing more ingredient_conscious beauty products," says Chelsea Smith, master colorist for Madison Reed, which makes at_home hair color that's touted as the first "six_free" formula. This means it doesn't include what they consider to be six questionable ingredients commonly found in hair_color formulas: ammonia, resorcinol, parabens, phthalates, PPD and gluten.