Skip the suds: It makes sense. Washing hair washes out color too. One way the Beauty Lab tests color fading is by repeating washing cycles, because just plain water (not to mention shampoo's surfactants) can leach dye molecules from strands, the Lab explains. "Wash colored hair every other day at most," Hill says. Switch products regularly : The Beauty Lab has found that using a color_depositing shampoo, conditioner or hair_gloss treatment once a week between dye jobs can revitalize hair color. Try Seal holders Pantene Pro_V Brunette and Highlighting Expressions Shampoo and Conditioners. Gloss it up: Like lip glosses for strands, hair glosses leave a hue_boosting hint of color and shine.
Strobed Hair : Strobing, the popular makeup technique that highlights where the light would naturally hit, has recently become popular in the hair realm, as well. "Hair strobing is an individualized highlighting that is specific to one's hair color, face shape, and skin tone," explains Moon. If you want hair that makes you positively glow, ask your stylist to customize your highlights to your specific features. Multifaceted Platinum Hair : If you're bored of solid platinum, this type of blonde is perfect for you. "Multifaceted blonde is a new, fun take on platinum blonde hair," explains Breitung. "When you look at someone with multifaceted blonde hair in different lightings or from different angles, you see a beautiful mix of colors, almost like an opal shell."