Madison Reed is also cruelty_free, boasting certification by Leaping Bunny. "It is an international stamp of approval that recognizes no animal testing is used or commissioned in any phase of product development by our company, its labs or ingredient suppliers," Smith explains. Indie cosmetics brand Lime Crime also has the Leaping Bunny seal of approval, and they recently launched a collection of fantasy hair colors called Unicorn Hair that can be applied at home.
The last thing you want is to run out of dye halfway through the process. If your hair is shoulder length or longer, you may need two boxes to cover your whole head, depending on hair thickness. (And if you end up with a leftover box, you can always use it next time) Take the strand test : If you're trying a new shade, test it on a few trimmed hairs or hidden pieces first, and look at the result before you commit. A common horror story from testers who didn't do this: hair that turned orange and purple!