Keep in mind that even a brand so committed to natural formulas must rely on some synthetic ingredients in order for the hair color used in its salons to work. "The remaining 4% of the ingredients are of synthetic content which are the colorants, dyes and preservatives," Mejia_Montane explains. "It is unavoidable to include synthetic ingredients in professional hair color because all of the colorants and dyes used in permanent and demi_permanent hair color are synthetic. These are the ingredients that create hair color via the oxidation process."
Add shampoo. If your ends are very dry and you're dyeing your entire head, don't put dye on your ends. Instead, three minutes before you're supposed to rinse, add two squirts of shampoo into the dye left in the bottle. Shake it up and apply the mixture to your ends. "It dilutes the dye but still gives you a pinch of color and shine," says Louis Licari of the Louis Licari Salon in New York City. Let your hair down : You know how the models in the commercial always have their dye_coated hair artfully twisted up into a bun? Don't do that. "The color won't be even when you rinse it out," says Ionato. "Leave it down until the timer rings."