Keep in mind that even a brand so committed to natural formulas must rely on some synthetic ingredients in order for the hair color used in its salons to work. "The remaining 4% of the ingredients are of synthetic content which are the colorants, dyes and preservatives," Mejia_Montane explains. "It is unavoidable to include synthetic ingredients in professional hair color because all of the colorants and dyes used in permanent and demi_permanent hair color are synthetic. These are the ingredients that create hair color via the oxidation process."
Choose a cruelty_free brand. Although you may not be able to color your hair with a natural or organic formula, you can make conscious choices when it comes to the treatment of animals and the use of animal_derived ingredients. Manic Panic, which recently celebrated 40 years of making wild hair colors used in both homes and salons, has been cruelty_free for so long that they've actually trademarked the motto, "Tested on celebrities, not animals." And in addition to being free of ammonia, peroxide and PPD, all of the formulas are vegan, prompting PETA2 to name their formulas Best Cruelty_Free Hair Product in several different years.