"Ninety_six percent of the formula is comprised of ingredients derived from nature, such as the humectants, conditioners, viscosity builders, solvents and antioxidants," says Justina Mejia_Montane, Vice President, Global Product Development at Aveda. "The formula is chockfull of naturally sourced ingredients, most notably our signature botanical blend of sunflower, castor and jojoba oils that help protect the hair and infuse it with amazing shine."
Add water. Before you rinse out the color, sprinkle a little water on your head and mush your hair around with your hands for a few seconds. "It emulsifies the dye and moves it all around so you don't end up with any lines or streaks," says Ionato. Tweak the results : After your hair is dry, if you're unhappy with the color, you can mute it by applying a deep conditioner to damp hair. Then cover your head with plastic wrap and a hot, damp towel. Leave on for 20 minutes (at ten minutes, blast your head with a blow_dryer), then shampoo and condition your hair. If you're still not happy with your shade, well, it looks like you're heading to the salon.