Madison Reed is also cruelty_free, boasting certification by Leaping Bunny. "It is an international stamp of approval that recognizes no animal testing is used or commissioned in any phase of product development by our company, its labs or ingredient suppliers," Smith explains. Indie cosmetics brand Lime Crime also has the Leaping Bunny seal of approval, and they recently launched a collection of fantasy hair colors called Unicorn Hair that can be applied at home.
Keep in mind that even a brand so committed to natural formulas must rely on some synthetic ingredients in order for the hair color used in its salons to work. "The remaining 4% of the ingredients are of synthetic content which are the colorants, dyes and preservatives," Mejia_Montane explains. "It is unavoidable to include synthetic ingredients in professional hair color because all of the colorants and dyes used in permanent and demi_permanent hair color are synthetic. These are the ingredients that create hair color via the oxidation process."