Add shampoo. If your ends are very dry and you're dyeing your entire head, don't put dye on your ends. Instead, three minutes before you're supposed to rinse, add two squirts of shampoo into the dye left in the bottle. Shake it up and apply the mixture to your ends. "It dilutes the dye but still gives you a pinch of color and shine," says Louis Licari of the Louis Licari Salon in New York City. Let your hair down : You know how the models in the commercial always have their dye_coated hair artfully twisted up into a bun? Don't do that. "The color won't be even when you rinse it out," says Ionato. "Leave it down until the timer rings."
Madison Reed is also cruelty_free, boasting certification by Leaping Bunny. "It is an international stamp of approval that recognizes no animal testing is used or commissioned in any phase of product development by our company, its labs or ingredient suppliers," Smith explains. Indie cosmetics brand Lime Crime also has the Leaping Bunny seal of approval, and they recently launched a collection of fantasy hair colors called Unicorn Hair that can be applied at home.