"There is definitely a movement happening where women are choosing more ingredient_conscious beauty products," says Chelsea Smith, master colorist for Madison Reed, which makes at_home hair color that's touted as the first "six_free" formula. This means it doesn't include what they consider to be six questionable ingredients commonly found in hair_color formulas: ammonia, resorcinol, parabens, phthalates, PPD and gluten.
Turn Down the Water Temperature When Shampooing Color_Treated Hair : When you shampoo, stick to lukewarm or cooler water temperatures. Super_hot water leeches dye out of hair faster and strips the color because it opens the surface of the hair strand, which causes the dye molecules to escape. Skip Shampoo and Go Straight to Conditioner From Time to Time Try Using Conditioner Only on Color_Treated Hair Sometimes ; If you can, consider using moisturizing conditioner only on your color_treated hair. Shampoo can take more color from your hair more than conditioner.